June of 2005 marks Hein Gericke's 35th anniversary. We're proud that our company still bears the name of its founder who first set up shop in Düsseldorf, Germany, way back in 1970. We have used the 12,775 days since then to focus on advanced product development. Within that period we've also spent 306,600 hours listening to riders so we can better serve their needs and 18,396,000 minutes striving to better ourselves. These are big figures but they all add up to a single digit: the number 1. First for innovation, first for value and first for service.